What is the best way to approach a bar/nightclub owner for a sales pitch?
I’m looking for if there are any statistics on best time of day, time of year, etc. I’m also looking for any personal experiences and tips on what to look out for and basics when dealing with bar/nightclub owners. Your answers are much appreciated!
There is not much to say aobut form (Time of day, or year. . ) for there are different types of people (there are morning people who concentrate better early in the morning and there are night people) but there are a couple of things you might want to consider about the content of your sales pitch.
1) People love to buy, but they hate to be sold to. make sure your pitch is not pushy, and let the buyer buy (listen listen and try to design a solution not pitch a sale.)
2) Do your homework, research every bar and bar owner you wish to pitch to. For each will have unique strengths, and a different focus on the business. . . (It can be millions of things, style, volume, youth and atmosphere etc., or even just finnancial throughput)
3) Understand their, verbal and body language. shift your presentation to focus on what is important to them. Know a fair share of industry metrics. . . (Such as table turnarround rate, profitability per square foot, profitability per fill rate . etc.) make sure your product, has a sirgnificant impact on those measures, be it a new drink, a new sound system or even better lighting.
3) In general it is better to sell when business is doing well. The bar owner will be receptive to improvements, but there are good reasons for an owner to buy when he has just identified business is falling back. . . so it depends on your research.
4) Make rapport an important focus of your pitch. Do not try to sell to hard. Focus on building the relationship and designing the solution. . People like to buy from people they like, its much better to come out of a sales meeting with a solid relationship than with a hard sale.
5) Have fun. . . if you are having fun the fun will rub on everyone and attitude is more than half of the buying process.
It depends on what it is you are selling or offering the owner, care to share more?
References :
There is not much to say aobut form (Time of day, or year. . ) for there are different types of people (there are morning people who concentrate better early in the morning and there are night people) but there are a couple of things you might want to consider about the content of your sales pitch.
1) People love to buy, but they hate to be sold to. make sure your pitch is not pushy, and let the buyer buy (listen listen and try to design a solution not pitch a sale.)
2) Do your homework, research every bar and bar owner you wish to pitch to. For each will have unique strengths, and a different focus on the business. . . (It can be millions of things, style, volume, youth and atmosphere etc., or even just finnancial throughput)
3) Understand their, verbal and body language. shift your presentation to focus on what is important to them. Know a fair share of industry metrics. . . (Such as table turnarround rate, profitability per square foot, profitability per fill rate . etc.) make sure your product, has a sirgnificant impact on those measures, be it a new drink, a new sound system or even better lighting.
3) In general it is better to sell when business is doing well. The bar owner will be receptive to improvements, but there are good reasons for an owner to buy when he has just identified business is falling back. . . so it depends on your research.
4) Make rapport an important focus of your pitch. Do not try to sell to hard. Focus on building the relationship and designing the solution. . People like to buy from people they like, its much better to come out of a sales meeting with a solid relationship than with a hard sale.
5) Have fun. . . if you are having fun the fun will rub on everyone and attitude is more than half of the buying process.
References :